Discover effective strategies for finding local businesses that need websites. Learn how to identify opportunities and provide valuable digital solutions in your community.
Did you know 50% of local businesses in the US don’t have a website? This is an opportunity for you to help them. Many local shops, restaurants and services could really use a website.
In this guide we’ll show you how to find them. We’ll teach you how to offer them digital solutions. So they can succeed online.
If you’re a web developer, digital marketer or consultant, this article is for you. You’ll get the tools to find and help local businesses. By the end, you’ll grow your business and help others succeed online.
Scouting Local Businesses Without Online Presence
Start by looking around your neighbourhood. Notice businesses without a website or social media. They could really use a local brick-and-mortar digital transformation.
Your Local Area
As you walk, look for businesses without a digital presence. Look for signs and ads that say they’re open but not online. They may not know how important a website is or can’t make one.
Get Involved in the Community
Ask friends, family and neighbours about businesses that need a website.
Check community boards and local events for businesses without a digital presence.
Meet local entrepreneurs and business owners to find businesses that need your help.
By getting out and about and talking to people, you’ll find many businesses that can help. You can offer local business web design and small business website development services.
A local street with small businesses, a bakery, a hair salon and a boutique, each with a sign saying empty storefront; in the foreground a designer sketching website layouts on a tablet, colorful, warm lighting, community and creativity.
Statistic
Relevance
87% of consumers utilized Google to evaluate local businesses in 2022
Highlights the growing importance of a strong online presence for local businesses to attract and retain customers
Google Business Profiles are featured in the ‘Local Pack’, the top three results under the map in localized searches
Emphasizes the need for local businesses to claim and optimize their Google Business Profiles to increase visibility and reach
Consistent NAP (Name, Address, Phone Number) information across online platforms and directories is vital to avoid confusion among search engines and potential customers
Highlights the importance of maintaining accurate and consistent business information across all online channels to improve local SEO and customer experience
Social media is a big tool to find local businesses today. It helps entrepreneurs and web developers find opportunities to help with community website creation, localized digital solutions and neighbourhood online branding.
Facebook and Instagram
Look at the Facebook and Instagram pages of local businesses. See how they do online and whether they have a website. Many small businesses use these platforms but don’t have a website, so this is an opportunity to help them grow online.
The average US adult spends 2.25 hours on social media daily.
70% of people who have had a good experience with a business on social media will recommend that business to their network.
Facebook users click on 12 Facebook ads per month.
81% of people use Instagram to research products and services.
On LinkedIn
LinkedIn is also a great place to network with local business owners. It helps you show you know a lot about website development. By talking to the local business community you can find new leads and be seen as a go to partner for community website creation and localized digital solutions.
Metric
Value
Nearly 80% of Twitter users feel more positive about a business when they get a response to their tweet.
80%
4 out of 5 people on LinkedIn drive business decisions.
80%
46% of TikTok users engage in the app without any other distractions.
46%
By using social media entrepreneurs and web developers can find local businesses needing neighborhood online branding and proximity-based web services. This helps them grow and helps the community too.
A digital collage of social media icons connected with colorful lines and abstract shapes, users interacting with each other, behind a cityscape of local businesses.
Researching on Google My Business
Google My Business (GMB) is a goldmine for finding local businesses. It’s free and gives insights into companies’ online presence. This is especially true for those who need help with their digital marketing.
64% of consumers have used Google My Business to find local businesses. Yet 8% of consumers never look at websites when choosing a local business. This shows how important a good GMB listing is for customers.
By using GMB you can find opportunities for regional internet presence, neighborhood company online presence and community enterprise digital marketing. Look for businesses in your area and check their GMB listing. If they don’t have a website you can offer to help them get one.
50% of consumers won’t use a local business if their contact info is out of date. And 56% expect local businesses’ websites to have the most accurate info. By using GMB you can be a trusted partner in improving their online presence.
“32% of consumers believe Google My Business has the most accurate information, while 12% trust directories to have the most up-to-date information.”
To find the best businesses, filter GMB listings by ratings. Look for those with 4 stars and above. This way you can find established neighborhood company online presence that need your help.
A digital workspace of Google My Business on a laptop screen, surrounded by sticky notes, a smartphone with a local business map, coffee cups, blurred office background.
The key to success is knowing the local market. Find the gaps in regional internet presence and offer solutions. With GMB and other research you can find many opportunities to help community enterprise digital marketing. This can turn local businesses into online leaders.
businesses without websites
Looking for local businesses without a website is a good idea. You can find them by checking if their info is missing or out of date on their signs or online. By helping them get a website you can make a big impact on their business.
Many area businesses don’t know how important the internet is. They don’t see how a website can help them grow. This is an opportunity for web designers and marketers to step up.
Businesses with websites can sell more and get more customers.
A good website makes a business look better and keeps customers coming back.
Without a website businesses miss out on customers.
Websites are for all businesses big or small.
By reaching out to these local businesses you show them how a website can help. You can offer e-commerce solutions that fit their needs. This helps the businesses and makes you a trusted partner in their online journey.
Business Niche
Website Benefits
Real Estate
Generate leads and showcase properties
Artists
Sell art and build trust with clients
Food Scraps Recycling
Assist customers in finding composting facilities
Accounting
Market services digitally and build client trust
Businesses without websites
By finding local businesses without a strong online presence you become a valuable partner. You can offer your services in website creation and digital marketing. This can lead to growth and success for you and the businesses you help.
A local storefront with a “For Rent” sign, empty and dusty, surrounded by flowers and weeds, a cafe full of customers and a shop next door that looks neglected and outdated without a website. A street view of local businesses with old signs and no online presence, missed opportunities in the digital age.
Networking and Word-of-Mouth
Networking and word-of-mouth is a good way to find local businesses without a website. Going to local events like fairs and community meetings helps you meet business owners. You can find out about their digital needs and how you can help.
Attend Local Business Events
Being part of the local business scene can get you new clients. Go to trade shows and networking events. These are places to showcase your skills and find out what local businesses need.
Talk to people, swap business cards and follow up. This can become a good partnership.
Join Local Business Groups
Being in local business groups online or offline is useful. These groups share info, collaborate and refer each other. By being active and showing your expertise you can build trust and credibility.
A local business networking event, small business owners mingling in a cozy space, warm lighting, colorful decorations, tables with handmade products, people talking and swapping business cards, a warm and collaborative atmosphere.
Community groups
“Word-of-mouth is the best marketing tool. Brands need to focus on providing such amazing experiences that customers can’t help but share.”
Benefits of Networking
Increased exposure and leads
Credibility and trust
Referrals and competitive advantage
Industry insights and connections
Attend local business events
Join and participate in local business groups
Provide amazing customer service to get word-of-mouth
Use social media to engage with the community
Set up referral programs and incentives
Online Business Directories
Online directories are full of information. Sites like Yelp and Yellow Pages will show you local businesses without a website. This is where you can find opportunities to help them with local business website development.
Directory Research
Look for businesses without a website in these directories. This means they might need help with geographic web marketing and community enterprise web solutions. By researching these directories you can see what local businesses need and offer the right services.
Directory Deep Dive
Go deeper into the directories to get more information. Check out contact details, descriptions and reviews. This will help you understand what local businesses need and how you can help with website development.
Directory
Key Features
Advantages
Yelp
– Extensive business listings – Customer reviews – Photos and videos
– High visibility for local searches – Opportunity to showcase business reputation – Insights on customer sentiment
– Widely recognized directory – Potential for increased online presence – Job listings for local talent
Google My Business
– Verified business listings – Customizable profiles – Customer reviews and interactions
– Integrated with Google Search and Maps – Boosts local SEO and visibility – Provides customer insights
A local marketplace, busy with small businesses, each with their own storefront. Visuals include colorful awnings, local artisans displaying their wares, and a digital device showing an online business directory interface. The scene is lively and welcoming, people talking and browsing the shops, capturing the spirit of community and commerce.
Partner with Complementary Professionals
Working with other local businesses can help you grow. Graphic designers, digital marketers and printers can refer clients to you. They know who needs your neighborhood business online presence and community enterprise digital marketing skills.
Team up with these experts and you can offer joint services and host webinars together. This will bring more people to your and your partners’ sites.
Sharing your work on social media and blogs helps too. This will make your nearby business website creation and regional venture e-commerce solutions more visible.
Start a referral program with your partners and you’ll grow faster. It will make your marketing dollars go further. You can reach more people together.
“Partnering with businesses offering complementary products and services can make marketing more effective and cost efficient.”
Choose partners who are honest and offer good services. It’s okay to mention them in your marketing. Just make sure it’s good for both of you.
Real estate, event planning, pet services and beauty businesses can partner. These partnerships will help you grow your neighborhood business’s online presence. You’ll also reach more nearby businesses with your regional venture e-commerce solutions.
Free Website Consultations
Helping local businesses get online is a smart play for local business website development experts. Free website consultations are a great way to do this. They show how a good website can help community enterprise web solutions and area establishments’ online marketing.
To get the most out of these free talks, try:
Share on social media like Facebook and LinkedIn. Talk to local business owners and show you know neighbourhood business website development.
Look for local ads, like community newsletters or bulletin boards, to promote your free talks.
Attend local business events, groups or organizations. This will get you in front of people who may need your help.
When you talk to businesses, listen to what they need and want. Show them how a website can help their community enterprise web solutions and area establishments online marketing. Show your skills in neighborhood business website development and geographic web marketing. This will build trust and show why they should work with you.
Free website talks can bring in new clients and make you a trusted advisor. This can lead to long term partnerships and more local business website development work. It will grow your community enterprise web solutions business.
A busy local scene with small shopfronts and business owners talking to a digital designer, laptops open showing website designs, bright colors, warm atmosphere and diverse businesses like a bakery, a boutique and a cafe.
Creative Research Approaches
Keep looking for local startups website building, regional firms website services and local business website development. Think about hosting local workshops or events. These can educate business owners about the need for a strong geographic web marketing presence.
Be adventurous and open to new things. You might find your next big deal. The more you try new things the more local businesses you’ll find that need your help.
Use local business directories and online listings to your advantage. Spend time researching these platforms. They will show you a lot about your neighborhood’s digital landscape.
Look for businesses that don’t have a good online presence. Then reach out to them with a special offer. Tell them how a professional website can help them.
Attend local business events and networking sessions. This will get you in front of entrepreneurs who may need your services.
Work with other professionals, like accountants or marketing consultants. This will get you more clients.
Offer free website talks to local businesses. This will get you in front of them and show them how you can help.
Success in this space comes from being persistent, creative and wanting to help local businesses. By trying new things you can grow a successful local startups website building and local business website development business.
Conclusion
In today’s world every business needs a website. This is true for small local businesses too. By using the tips in this article you can find local businesses that need websites.
Then you can help them with small business web design. Look around your area, use social media and check online directories. Be active, creative and connected to your community.
This way you help local businesses grow online. You also build a great career in website development near me. With more people shopping online the need for local seo services is growing.
By helping local businesses you make a big impact. You also open up new opportunities for your career in digital marketing for local businesses. Stay local, stay current and upskill.
Frequently Asked Questions
How do I find local businesses that need websites?
Look around your area and talk to people. Use social media and Google My Business. Network and use online directories.
Work with other professionals and offer free website checks. Try new things.
How can I observe the local area to find businesses without an online presence?
Just walk around and see places without a website. This will show you who needs a digital presence.
What role does community engagement play in finding local businesses that need websites?
Talk to friends and family about local businesses. Use community boards and events. This will give you clues who needs a website.
How can I use social media to find local businesses without a website?
Check Facebook and Instagram for local businesses. See how active they are online. LinkedIn will get you in front of business owners.
What’s the value of using Google My Business (GMB) to find businesses without a strong online presence?
Use Google My Business to find local companies. Look at their listings. This will show you who needs a website.
How does networking and word-of-mouth work for finding local businesses that need websites?
Attend local events to meet business owners. Join online and offline groups. This will get you in front of who needs a website.
What’s the role of online directories in finding businesses without a website?
Use online directories like Yelp and Yellow Pages. Look for businesses without websites. This will find you new opportunities.
How can working with other professionals help find local businesses that need websites?
Work with graphic designers and marketers. They often know small businesses. This will get you new clients.
What’s the benefit of offering free website talks to attract local businesses?
Free talks show the value of a website. Use social media and local ads to promote them. This will get you businesses that need a website.
It’s me Muhammad Rouf, a dedicated WordPress developer, SEO expert, and content writer. With 5 years of experience, I specialize in building responsive websites, optimizing them for search engines, and crafting engaging content that drives traffic and results.
